Reputational Management

At VAI, we focus on constructing and maintaining the public image of our specific client, whether it’s a public/government entity or company. We identify and evaluate the risks that may affect the entity's public image and develop strategies to prevent and minimize negative impacts.

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• An entity's reputation can be influenced by public opinion, economic conditions, new scientific discoveries, technological change, interest groups, non-governmental organizations (NGOs), business lobbying, and other political activities.

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Several strategies are effective in improving an entity's reputation. Some of them include:

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• Transparency and honesty in communication with the public.

• Proactivity in identifying and solving problems.

• Be sensitive to the needs and concerns of the public.

• Responsibility and ethics in all actions and decisions.

• Innovation and creativity in problem-solving.

• Collaborative work with interlocutors/clients to achieve common objectives.