At VAI, we apply a technique called Social Media Intelligence through which we analyze conversations on social networks and in other conventional media around what is being discussed between the different social actors. The objective is to counteract false narratives and promptly disseminate valuable, verifiable, corroborated, truthful strategic details.

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Our social listening tools and methodologies offer us valuable information about what different sectors of society or interest groups do, feel, and expect from both political actors and the private sector.

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We build the corresponding narratives to counter and neutralize false and manipulative information from any malicious interest group.

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Digital listening allows us to identify the main topics being talked about on different social networks, the tone with which people are approaching the issues, the primary sources that generate information, and some characteristics of the audiences. This allows us to have elements to propose a strategy with concrete actions to participate in these conversations.